The charity chose Corporate Edge from a list of agencies last summer (Marketing, July 25, 2002) and asked it to come up with a more modern and relevant moniker. But according to marketing director Adrian Burder, the project stalled at the end of last year "for internal reasons".
"Corporate Edge felt it had proved its worth and decided it didn't want to put in any more effort," he said. "Our parting was amicable and is no reflection on Corporate Edge, which is an excellent agency."
Burder said the charity hoped to announce a name change by the end of this year. The logo and corporate identity will not be altered.
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