BRANDING: Design Choice - Cigarette warnings

I am a smoker - if Marlboro light menthols count as cigarettes and not mint-flavoured straws. I know I should quit and I know the damage I am doing to myself, thank you very much.

At first I was extremely upset with the government for insisting that the cigarette manufacturers plaster great big warning panels all over their packs.

I mean, fancy tinkering with my beloved brand and its natty green packaging that screams 'Girl!'.

But on reflection, those sinister black-bordered squares give an edge to my habit. It now says 'girl with attitude'.

OK, my attitude might be some perverse death wish but it has been recognised, branded and given a rather funky place in society.

How many packaging designers would have thought of something so risky and in your face, breaking away from the formulaic, safe and deeply dull tobacco packaging conventions? Not since Death cigarettes has anything been quite so radically honest.

And don't forget informative, too; there's even one that tells you about the ageing effects on your skin. So thanks to the Department of Health for turning my addiction into a badge brand.

I can't wait to see what the government will do if it legalises cannabis.

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