It has also seen some massive changes to the retail scene. With a resounding cheer it's waved goodbye to the old Bullring - a cold, windswept concrete monument to 60s functionalism.
In its place, a redeveloped Bullring arises, heralding the culmination of the city's rebirth.
Is it a shopping centre or a design statement? It's certainly a focal point of the city with eye-catching design at its heart.
Yes, the development may include the usual suspects of shops and bars, but this is a centre designed for the 21st century with eye-catching plazas, walkways, space and movement.
The most visually striking feature of the development is undoubtedly the Selfridges store.
A sweeping curve of a building covered with more than 15,000 metallic spheres, the design is a million miles from old. Let's hope that it won't look as jaded as the original in 40 years' time.
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