BRANDING BRIEFS: Madame Tussauds appoints Landor Associates for redesign
Madame Tussauds has appointed design and branding consultants Landor Associates to redesign its exterior signage and windows. The new display will provide a greater sense of 'theatre' for visitors and increase their emotional experience, says the leisure company. Landor will review competing attractions in the leisure industry and base the strategy on its findings.