BRANDING BRIEFS: GlaxoSmithKline launches Eumobase
GlaxoSmithKline has launched Eumobase, a concentrated rehydration cream for everyday use on dry, sensitive skin, and a line extension to Eumovate eczema and dermatitis cream, which launched over the counter in September 2001. Enterprise IG created the identity, packaging and web site for both Eumovate and Eumobase.