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The Fairtrade Foundation, set up in the early 1990s in response to collapsing world commodity prices, has created a logo to be introduced on products certified by the organisation from September. Interbrand created the look, which aims to gain stand-out on cluttered supermarket shelves and carries the strapline 'Guarantees a better deal for Third World Producers'. It will appear first on Fairtrade bananas, Cafedirect 5065 and Clipper Fairtrade Teas.