Absolut Vodka is aiming to reinforce the brand message that it is best served at 0deg C with a huge ice sculpture of an Absolut bottle in Manchester. Visitors to the exhibition will be able to walk inside the bottle through the neck, and at the base will feature sculptors doing live carvings. Absolut Chilled is part of a bigger integrated campaign by TBWA/London, supported by sales promotion, on-trade activity and PR.
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