BRANDING BRIEF: Green & Black's to sponsor English Heritage concerts

Green & Black's, the organic chocolate company, is attempting to connect its brand with the affluent, upmarket audience of English Heritage by spon-soring the charity's 'Music on a summer evening' concerts this year. The brand will get extensive branding at the events as well as sampling opportunities. Green & Black's replaces Waitrose, which sponsored the series for four years.

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