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Fulham FC has launched Club FFC Kickoff, a free membership scheme designed to entice and retain young members, as part of a strategy to increase youth involvement in the club. Targeting seven- to 15-year-olds, the programme comprises a membership pack containing a membership card, stickers, posters and newsletters, designed by the-field. The identity uses the club colours, but has a revamped house style with a visual and written language that appeals to kids.