Branding brief: Cartoon Network takes Powerpuff Girls into luxury candle market

Cartoon Network is taking its Powerpuff Girls animation property into the luxury candle market. The range will be sold in London department store Liberty and outlets in Paris from this month. The candles will cost £24 and are aimed at women in their 20s, to capitalise on adult interest in the cartoon characters. Consumers will have a choice of three scents, created by perfumer Lyn Harris.

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