BRANDING BRIEF: Armavia appoints Landor for overhaul
Armavia, the national airline of Armenia, has appointed Landor to overhaul its identity. The agency was handed the project following its recent appointment to rebrand Siberia Airlines, which owns 75% of Armavia. Landor will reposition Armavia ahead of privatisation. The identity will be unveiled later this year and will include overhauled livery and revamped cabin interiors.