But I can't. I like it too. Complete with dinky collar and properly embroidered three lions it looks good. It seems to capture the era when footballers weren't repulsive Bentley Continental GT drivers: Sir Stanley Matthews, 1966 and all that. The solitary star, commemorating that World Cup win, has, self-effacingly, been made white. There are no words on the shirt, so Umbro has done a Nike and left only its logo, although the shirts the players wear will, of course, feature names and numbers.
Even the website is good. There seems to have been some real care taken over the whole process of developing it.
So what can I say that's negative, to show I'm not a total mug? Well, the only weakness this new slimmer-cut shirt is that it'll be worn by fat builders, and that silhouette won't flatter their curves. No amount of Savile Row-inspired tailoring and references to the great history of the game will change that. In summary, nice product, shame about the consumer.
.jpg)
.jpg)