Describe yourself in three words.
Determined. Committed. Thorough.
How would you define marketing?
Telling customers what it's all about in a way that triggers a purchase.
What would you be if you weren't a brand manager?
A florist.
What advice would you give someone starting their marketing career today?
Don't be precious, show willing and get as involved as you can.
If you weren't you, who would you be?
Richard Branson. It looks pretty cool in his world.
What attracted you to your current job?
Getting back into sports.
What was your first job?
Marketing assistant at all:sports.
What's your favourite bar or restaurant?
Gaucho in Manchester does a pretty good steak.
What has been your best freebie?
I was sent ice cream-filled chocolates via courier once.
If you were a brand, what would you be?
Virgin Atlantic - it focuses on being the best, not the biggest.
What makes you angry?
People not really caring about what they do and expecting others to run around for them.
If you had three wishes, what would they be?
To end world poverty, to end all war and to live in a great big farmhouse in the country with loads of land and some horses.
What can't you live without?
My team, my car, my credit card and my husband.
A view from Sarah Johnson
Brand Manager of the Week
Gillian Hammond, senior marketing manager, American Golf