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How would you describe marketing?
The art of identifying consumer needs and communicating your value proposition.

What advice would you give someone starting their marketing career today?
Don't be too rigid with your plans. Have a goal and pick your moves carefully - but look at growth opportunities above all else.

What attracted you to your current job?
I love cooking, and grew up with Pyrex. This was a great challenge to help reshape the face of the brand in the UK.

What was your first job?
A part-time admin assistant at a travel agency, when I was 18.

If you were a brand, what would you be?
Jo Malone. All my friends know of my long-lasting loyalty to its goods. I love the under-stated luxury, high-quality, clean look, and, above all, the fact that its scents are not commonplace.

What is your favourite campaign or slogan?
Nike's 'Just do it'. The idea of cutting through all the barriers and getting on with things really resonates with me.

If you weren't you, who would you be?
I greatly admire both Dr Craig Venter, the geneticist who creat-ed the human genome process, and Dr Zahi Hawass, the Egyptian archeologist. Their careers fascinate me - but I'm not sure I want to be them.

What is your favourite bar or restaurant?
My favourite place is in Rio: Tia Palmira, a fish restaurant on the outskirts of town.

Do you have any hobbies?
Clay-pigeon shooting, travelling and scrapbooking.

What makes you angry?
False assumptions, over-inflated egos and being misjudged.

What is your greatest ambition?
To own a successful hotel-restaurant with a focus on home-grown food.

What have been your best and worst freebies?
The best freebie I ever had was an upgrade to first class on a trip from Chicago to Manchester. The worst was a make-your-own 5cm foam Christmas tree.

What was your finest hour?
The results for National Baking Week, especially the support and letters from consumers.