Brand manager of the week: Lisa Fielden, Manager, brand development, Toyota GB

- Describe yourself in three words

Not enough time.

- How do you define marketing?

Forever intriguing.

- What would you be doing if you weren't a brand development manager?

Running a teashop by the sea.

- What advice would you give someone starting their marketing career today?

Learn as much from the planners as possible because this is always the most interesting bit.

- What attracted you to your current job?

The strategic and creative mix.

- What's your favourite holiday destination?

Pollensa, because it's hot and sunny, and Cornwall.

- If you weren't you, who would you be?

Camila Batmanghelidjh, founder of Kids Company. An incredible lady with the most worthwhile job in the world.

- If you had three wishes, what would they be?

Health, happiness and Toyota GB to move its HQ to Cornwall.

- If you were a brand, what would you be and why?

MasterCard - don't worry about the cost, just enjoy the experience. Priceless.

- What's your greatest ambition?

To buy a Chloe handbag.

- What is your all-time favourite slogan?

'Thank Crunchie it's Friday'.

- If you could get tickets to any event, what would it be?

London Fashion Week.

- What was your finest hour?

Persuading Toyota to experiment with projection mapping, for the launch of the Auris Hybrid, and advertiser-funded programming for the launch of the Prius.

- What have been your best and worst freebies?

The best was a day at Goodwood Revival - dressing up, Champagne and people-watching. Oh, and a few old cars were there as well. The worst was a packet of cress seeds.

- What headline would you most like to read in Marketing?

'Toyota wins three Cannes Lions Golds for third year in a row.'

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