The full line-up for the prestigious awards scheme and festival from PRWeek and ±±¾©Èü³µpk10 - which recognises the best brand films – has been revealed.
Filmakers Emma Dark, Kate Shenton and Anna Mimi Jayson will speak about female leaders in the film industry.
A session from LADBible will look at brand storytelling, and the issue of long-form versus short-form content will be examined by The Economist Group SVP strategy and marketing Jamie Credland and TVC Group creative director Greg Lappage.
Nespresso head of global sponsorship and events Nicolas Duplaix and Userfarm CMO Jeffrey Lee will discuss the importance of going 'vertical' for brand films. Shruti Veeramachineni, creative director at Gravity Road, will talk about the psychological and sociological context of brand films.
A session on maximising story potential will feature Andrew Canter, global CEO, BCMA; Michael Wylie-Harris, head of content & marketing director, Bulbshare; Gill Huber, head of marketing & communications, Posterscope; PSI & MKTG; and Alex Morris, creative director, Barcroft Media.
Raquel Bubar, director of T Brand Studio at The New York Times, will present on delivering an authentic brand message via film.
There will also be a series of quick case studies about brand film under the Ignite banner, featuring the brands O2, Ballantine's Scotch whisky and Durex, and agencies M&C Saatchi Sport & Entertainment, Silver Bullet Entertainment, and Premier PR.
It will be followed by a showcase of winning brand films.
Shortlists
±±¾©Èü³µpk10s for Now TV, Bacardi, Bodyform/Libresse and a joint video for the Samaritans and Network Rail lead the way in nominations for the awards section of Brand Film Festival. Leading the pack with four nominations is NOW TV Gets Grimey For The Walking Dead by Fever PR for NOW TV (see video, below).
With three nominations each are: #Blood Normal by AMVBBDO for Essity: Libresse/Bodyform with Zenith Media; #SmallTalkSavesLives: Sarah's story by Pegasus for Samaritans and Network Rail with The Progress Film Company – Brighton; and Sound of Rum Series by Wasserman for Bacardi with OMD, EG + and Proximity.
Scroll down for a full list of finalists.
The shortlisted entries are guaranteed either bronze, silver or gold status. Some of the top Gold films will be awarded a Best of the Best status at the event.
List of finalists
Animated
EDEKA, 2117 - MPC for EDEKA with Jung von Matt and MJZ
Made For Heroes - Black Shark Media for Southampton FC with Mischief PR
Samsung Ostrich - MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial
Unique animation of Liverpool FC's first match - John Houlding's 'Team of Macs' - Liverpool Football Club with Uniform
B2B
Building Tomorrow - Dear Friends for Volvo Construction Equipment with BZE Entertainment
Mums - Lucky Generals for D&AD
The Logo Donation Project - JCP Nordic with Kandidat
Behind the scenes
Jaguar E-Pace Guinness World Records Barrel Roll - Guinness World Records for Jaguar Land Rover with TVC Group
SkyWalk Behind The Scenes - WING for Hugo Boss/Alex Thomson Racing
Best performance
Little Casanova - Jungle Creations for Yoti
Best Post-Production
EDEKA, 2117 - MPC for EDEKA with Jung von Matt and MJZ
Oxfam, The Heist No One Is Talking About - MPC for Oxfam with Don't Panic, Stink Film, Whitehouse and Factory
Pink Kittens - AMVBBDO for Department for Transport Think! with Carat
Samsung Ostrich - MPC for Samsung with Leo Burnett Chicago, MJZ Los Angeles and Jono Griffith at Work Editorial
Best screenplay
"¡A escena!" - LLORENTE & CUENCA for Obra Social La Caixa
Best use of 360 or virtual reality
Paraiso Secreto - The Mill for Corona with Wieden+Kennedy Amsterdam
Brand documentary
#LiveMore #ShareMore - Robin des Bois for Western Union with PingPong Communications
BMW Group Classic: Behind the Lens with Courtney Cutchen - Territory webguerillas for BMW Group with Classic RoRo Films
Catching Breath: The Full Story - Mustard for ŠKODA AUTO with Focus, The North Face, Garmin, Red Bull, Mitas, Hypoxie Group, PHD and Milk and Honey s.r.o.
Chris Mears, Take the Plunge - WeAreFearless for Bridgestone with UK Buddy Films and Golazo
Exploration of 90's UK Garage with Martin ‘Liberty’ Larner and Matt ‘Jam’ Lamont - VICE for Desperados
Field Trips - Bonafide Magazine for Shure UK with Shuffle Media and HalfRice/HalfChips
It all comes from beer - Drive Studios for Carlsberg
Kevin and Ged - Lonelyleap for The National Trust
Old People's Home for 4 Year Olds at Christmas - Channel 4 for Age UK with CPL Productions and MGOMD
Relentless - WING for Hugo Boss/Alex Thomson Racing
Sound of Rum Series - Wasserman for BACARDÍ with OMD, EG + and Proximity
The Deep Frontier - Economist Films for Blancpain SA
Branded programme
All Star Driving School - Channel 4 for Suzuki with Rumpus Media and The 7 Stars
Fra Inderst til Yderst/Inside Out - Drive Studios for YouSee / TDC with ChriChri
I AM with River Island - The Box Plus Network for River Island with Bauer Advertising and Manning Gottlieb OMD
I Designed My Own Car - Jamie Oliver for Jaguar Land Rover
More Than Just Viewers - AMVBBDO for Google YouTube with OMD
NOW TV Gets Grimey For The Walking Dead - Fever PR for NOW TV
Sound of Rum Series - Wasserman for BACARDÍ with OMD, EG + and Proximity
The Fifth Sense - VICE for Chanel
The Journey - TMW Unlimited for Sony Mobile with Threefold
The World in 2018 - Experts - Economist Films for Thomson Reuters with Doremus
You're Not You When You're Hungry - Rupert - AMVBBDO for Mars Chocolate - Snickers with Mediacom
WTF gør vi med klimaet, SE Energi & Klima (AOL) - Drive Studios for SE Energi & Klima (AOL)
Consumer Goods
#Blood Normal - AMVBBDO for Essity: Libresse/Bodyform with Zenith Media
Lake Blood - Lucky Generals for OnePlus with Knucklehead
NOW TV Gets Grimey For The Walking Dead - Fever PR for NOW TV
Sound of Rum Series - Wasserman for BACARDÍ with OMD, EG + and Proximity
The Journey - TMW Unlimited for Sony Mobile with Threefold
You're Not You When You're Hungry - Rupert - AMVBBDO for Mars Chocolate - Snickers with Mediacom
Corporate
#LiveMore #ShareMore - Robin des Bois for Western Union with PingPong Communications
BP, Lionheart - PSONA Films for BP with UNIT
Global Citizen - J. Walter Thompson London for HSBC
La maquina del tiempo - Impossible Tellers for MEMORA - ELECTIUM with Llorente y Cuenca
People Like Paul - Ph.Creative for Virgin Media
Foreign Language
"Bicho" - for Nespresso Talents - Userfarm for Nespresso with Zenith
Cinergía - In your head - Arena Media Barcelona for Gas Natural Fenosa with El Terrat
Healthcare
#Blood Normal - AMVBBDO for Essity: Libresse/Bodyform with Zenith Media
#SmallTalkSavesLives: Sarah's story - Pegasus for Samaritans and Network Rail with The Progress Film Company - Brighton
Rehab Matters - The Chartered Society of Physiotherapy
Heartstrings
#SmallTalkSavesLives: Sarah's Story - Pegasus for Samaritans and Network Rail with The Progress Film Company – Brighton
Auriens: 'The Next Act' - Alpha Grid for Auriens with FT, Auriens
Be a good parent - Iconoclast for Daimler AG with antoni
Chris Mears, Take the Plunge - WeAreFearless. For Bridgestone UK with Buddy Films and Golazo
Kevin and Ged - Lonelyleap for The National Trust
La maquina del tiempo - Impossible Tellers for MEMORA - ELECTIUM with Llorente y Cuenca
Margaret - Lonelyleap for The National Trust
Old People's Home for 4 Year Olds at Christmas - Channel 4 for Age UK with CPL Productions and Manning Gottlieb OMD
Rehab Matters - The Chartered Society of Physiotherapy
The Mother Of All Surprises - The Best Bit for Uber
Internal
Listening Post - BAMM for Shell
Thought That Counts - TVC Group for The Economist Group
We Are McLaren - WING for McLaren
Issues and crisis management
#Blood Normal - AMVBBDO for Essity: Libresse/Bodyform with Zenith
Nueva Bureba: a dream higher than smoke - LLORENTE & CUENCA for Campofrío Food Group
Working Parents and Carers - Tilling Creative for BP
LOL
adulting - TMW Unlimited for Kinder Bueno/Ferrero with Rocket
Little Casanova - Jungle Creations for Yoti
Music and entertainment
Druids vs. Romans - VICE for Sky Atlantic
NOW TV Gets Grimey For The Walking Dead - Fever PR for NOW TV
Not-for-profit/Giving back
#SmallTalkSavesLives: Sarah's Story - Pegasus for Samaritans and Network Rail with The Progress Film Company – Brighton
Jack Hamblett - BEAGLE for The Prince's Trust
Just Another Day - Drum OMD for Age UK with MG OMD
Stephanie’s Story - Joyride/LADbible for HM Government/Home Office
The Heist No One Is Talking About - Oxfam GB with Don't Panic and Stink Films
Tusk Awards - Spectrecom Films for Tusk Trust
WaterAid - The Chase Films for WaterAid
Public Affairs
Dear Qatar - The Edge Picture Company for Ogilvy with Qatar Post
Pink Kittens - AMVBBDO for Department for Transport Think! with Carat
Sharing Nour's Story - FleishmanHillard Fishburn for EU
Sport
125 years of LFC in 125 seconds - This is our story - Liverpool Football Club
Lynx 'Find your Magic' with Anthony Joshua - W for Unilever (Lynx) with Gas & Electric
Made For Heroes - Black Shark Media for Southampton FC with Mischief PR
Secret Southampton - Dark Horses for Southampton Football Club with Mindseye
Sustainability
Cinergía - In your head - Arena Media Barcelona for Gas Natural Fenosa with El Terrat
Nonoy and the Sea Monster - Wildruf Film for WWF Austria with WWF Philippines
The Deep Frontier - Economist Films for Blancpain SA
Viral
NOW TV Gets Grimey For The Walking Dead - Fever PR for NOW TV
Slaughterbots - Space Digital for Future of Life Institute
Visit Scotland - The Chase Films for Visit Scotland with Channel 4, The Story Lab
Worlds Apart - RSA Films for Heineken with Publicis
Brand Film Festival first ran in New York in 2016 and proved highly popular with brands, PR agencies, ad agencies and production houses. The success encouraged
For more information, visit
This article was first published on
.jpg)
.jpeg)
