In a survey of the top experience agencies, ±±¾©Èü³µpk10 found that 60% took part in more pitches in 2017 year on year.
As ever, pitching and payment remains a big cost in this industry. Agencies told ±±¾©Èü³µpk10 that although the average lead time for pitches hasn’t changed (three weeks), the amount that they’re spending is on the up.
On average, shops spent around £29,419 on new business pitches in 2017, up 18% year on year, with £140,000 being the highest figure an agency spent on a single new business pitch last year, a 17% rise.
The average payment length has also increased by 6% year on year, to 52 days.
Read more in ±±¾©Èü³µpk10’s report, "The future of branded experiences".
