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Brand Events has sold three of its shows to Dmg World media in a deal worth £5m. Dmg World Media has acquired The Vitality Show, which takes place at Olympia later this month, the Ordnance Survey Outdoors Show, which takes place at the NEC from 2-4 April, and the Outdoor Adventure Show, which launched last month at the Business Design Centre. Dmg World Media will manage the Vitality Show. The two others will continue to be run by Brand Events on a management contract. “Our desire is to remain a certain sized company and focus on being a creative launch factory,” said Brand Events managing director Chris Hughes.