The roadshow, which will promote the UK at-home outdoor food and drink market, will visit 80 Tesco Extra and Sainsbury's superstores around the country. This will be coupled with a media and social media campaign, including online streaming of in-store events and the inclusion of internet station Gastro Radio.
The show is set to begin on 6 June and will run until 24 August. Brand Belief hopes to target 1.5 million potential customers, up from last year’s 600,000.
Sponsors of the event include cheese-maker Boursin, soft drinks company Shloer and beer company San Miguel.
Brian George, managing director of Brand Belief, said: "Brand Belief is thrilled to be once again working on the 18th Gastro Alfresco campaign and look forward to hitting the road again in June.
"Adding Jacob’s Creek and Sacla to the team has also really strengthened our push for summer dining and makes this year more momentous than ever before. With this strong sponsor backing and a crew to match, the 18th year is going to be our best ever event."
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