Brand Apart TV lands two international AFP deals

LONDON - Brand Apart Television, the advertiser funded programming specialist, has secured two new productions for Eukanuba Dog Foods and Castrol Edge.

A Brand Apart: wins two international AFP deals
A Brand Apart: wins two international AFP deals

Both multiple-part series are available free of licence fees to broadcasters and are produced by the Bafta award winning Back2Back Productions.

Neil Osborne and his team combine to create effective solutions and content opportunities for international brands and broadcasters alike.

Chairman Simon Shaps and managing director Osborne, said the two series, together with a number of others in development, "confirm the company's intention to become a world leader in multi-market AFP".

'Eukanuba's Extraordinary Dogs' has been filmed in association with Saatchi & Saatchi New York and explores the wonderful and often extraordinary nature of "man's best friend".

All the stories, to be filmed throughout this year, will be presented in a factual-entertainment format for the whole family.

'Castrol Edge Street Torque' has been co-produced by Mindshare Media and is being touted as a must-see car show, with the latest reviews, features, analysis and stories from around the globe.

A Brand Apart is currently in discussion with a number of other media agencies and also has programmes in development with other international brands.

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