The £1m push will see RMG Connect target tax, accountancy and law professionals from small and medium-sized businesses to enrol on one of BPP's professional training courses.
Ruth Phillips, marketing director at BPP, said: "We are extremely happy to have appointed RMG Connect. Its relationship marketing expertise will help us engage our professional audiences with better insight and driven communications."
The win comes after RMG Connect appointed Bill McGeorge as its creative services director. The company says the newly created position is needed to deal the agency deal with the recent growth in new and existing business.
McGeorge was former creative services director at Joshua for three years. His new responsibilities at RMG Connect will include heading digital production, art buying and production functions.
Jonathan Harman, RMG Connect's chief executive, said: "Bill has a superb depth and breadth of experience and an outstanding reputation. We are delighted to have secured his services."
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