LONDON - Carat has won the estimated £50 million global media planning and buying account for Beaute Prestige International, owner of the perfume brands Jean Paul Gaultier and Issey Miyake.
BPI, owned by Shiseido, also includes the Narciso Rodriguez perfume among its brands.
Carat won the account, which includes the £1 million UK business, following a pitch against the incumbent on the global account MPG, and the other pitching agencies Mindshare and ZenithOptimedia.
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