The fuel giant has contacted agencies with a view to holding a first round of meetings in August. Jacky Davies, the marketing services procurement director at BP, is handling the process and is understood to be seeking agencies with a network of offices across the world.
The successful agencies will take responsibility for all of BP's DM communications, with an initial focus on BP's appointment as a tier-one sponsor and sustainability partner of the 2012 Olympics.
BP uses a number of shops to produce its UK below-the-line communications, including Chemistry and TBWA\Manchester, which handle its Target Neutral and forecourt retail communications.
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