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As the Wild Bean Cafe, an offering of BP Connect, continues to brand itself as roadside coffee with a touch of class, Ogilvy Advertising has created a series of lorry liveries to target consumers across London and the South East. As well as the regular strapline "Gourmet, on the go", the lorries also carry a humorous security warning that reads: "Attention. Drivers do not have access to the muffins." BP aims to develop 150 franchises combining BP Connect and the Wild Bean Cafe before 2010.