One of the biggest comebacks in music history was accompanied by an equally impressive campaign playing off the new album cover.
of
The white square represents the spirit of great music, which forgets or obliterates the past due to its ‘of the moment’ nature.
Company: Sony Music
Brand: David Bowie: The Next Day
Marketer: Ken Marshall, head of marketing at Sony Music UK
Agency: In-house
Creative: Jonathan Barnbrook
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register Now