The agency confirmed the initiative, which has been described as "large", will involve an experiential aspect and take place throughout the year.
Stephen Gregory, marketing director of Bel UK, said: "During the pitch process it was clear that the Because team are passionate about food and creating engaging brand experiences. With the agency’s wealth of food experience, we’re confident that the team can help grow the Boursin brand in 2015 and beyond."
, chief executive of Because, added: "Boursin is a widely recognised brand name. We’re relishing the opportunity to challenge pre-conceived perceptions of the brand and support Boursin’s growth plans."
Because has previously created and managed experiential campaigns for food brand such as Betty Crocker, Warburtons, Oykos, and Sainsburys.
Read more:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .