Former cricket star Ian Botham is to launch an events and sports
marketing agency called Mission Logistics.
Botham, England’s most successful ever all-rounder, will be chairman of
Mission with a 30% stake in the business. Mission’s co-founder is Duncan
March, a former Royal Marine and organiser of Botham’s most recent
charity walk across the UK.
Mission will offer sports sponsorship consultancy and organise events
for major brands. It will manage commercial opportunities for sports
celebrities.
Mission will also provide strategic consultancy and research for
clients.
March, Mission’s managing director, said Botham will have a hands-on
role: ’Ian has incredible contacts and we’re really going to use
them.’
Mission launches this month with clients including a supermarket chain
and a charity. It is backed by London-based direct marketing agency
Manifesto.
March said: ’The idea is to bring military logistics to a commercial
forum combined with Manifesto’s expertise.’
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