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Born Free, the animal welfare charity, has launched a campaign that uses the emotional toil of lockdown to highlight the plight of animals in captivity.

The ad follows animals as they discuss their experiences in captivity.

While a pair of tigers feel sorry for themselves, lemurs lament about the joys of everyday life before being permanently housebound.

Each animal in the spot is voiced by a person discussing how they have felt during the UK’s lockdown.

It was created by Pete Ioulianou and Ollie Agius, and directed by Peter Peake though Aardman.

Last year, Born Free launched a shocking animated campaign exposing the truth behind lion tourism.