Is Boris right to cut adspend to fund more police?

Boris Johnson, the new Mayor of London, has decided to slash advertising budgets for the Greater London Authority, including the Metropolitan Police and Transport for London, to pay for more police on the capital's streets but do the public think this is the right move? Here is a short video on what people think about the decision.

Reiterating his manifesto promise, Johnson said that funding of £16.5m for an extra 440 police community support officers to patrol buses and Tube stations will come from cutting Transport for London's advertising budget.

The cuts in adspend will mean fewer high-profile campaigns such as the Metropolitan Police's Operation Trident campaign, created by Miles Calcraft Briginshaw Duffy, to fight gun crime.

The Conservative Party has previously criticised the excessive use of public spending on such campaigns.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now