The retailer has called on instore marketing specialist NDI Momentum to
work on the brand's displays in 1,400 stores from now until 3 May.
Installation teams are visiting stores during the day, revamping and re-merchandising overnight in preparation for the store opening the following morning.
The 17 cosmetics brand is aimed at 17-25 year-olds and the retailer felt it was time to generate a more aspirational feel to the instore displays.
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