Credits
Creative agency
Production company
Managing director
Director
Production producer
Boots "The gift of beauty" by Mother
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Advertiser
Boots -
Agency
Mother -
Sector
FMCG and Cosmetics / toiletries -
Exposure
United Kingdom
Boots invited 45 women who have to work on Christmas to a day of pampering.
The video shows the women, among them a paramedic and a firefighter, getting makeovers by Boots’ beauty advisors, followed by a big reveal to friends and family. The festive campaign continues in the vein of recent Boots ads celebrating strong women, such as a No7 film starring author and feminist Chimamanda Ngozi Adichie.
The ad was created by Mother London and directed by Gary Freedman through Independent.
