Boots targets X Factor viewers with autumn cosmetics campaign

Other High Street

Amy Golding

September 10, 2009

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1 minute

Boots targets X Factor viewers with autumn cosmetics campaign

LONDON - High street retailer Boots has launched its autumn TV campaign, which features an ad produced specifically to run during X Factor.

The campaign, created by ad agency Mother, shows a female office worker using cosmetics from Boots to ‘dramatically' change her image.

The ‘makeovers' aim to show how a new look can help women feel good about themselves. They feature taglines including ‘I'm ready for bigger things', ‘No, I didn't have a late one' and ‘Caught you looking'.

In one of the ads, which has the taglline ‘I'm ready for my audition', an office worker is greeted by enthusiastic colleagues wearing T-shirts with the slogan ‘vote'.

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Advertising