Boots will play on the affiliation later this month with a 'feelgood' TV ad alongside in-store merchandise and PR. The activity will be connected to a 'Get ready for summer with the girls' theme and tie-in with the film launch on 28 May.
The TV ad, created by Mother, will again feature the 'Here Come the Girls' soundtrack and will contain a teaser trailer for Sex and the City 2, a Warner Bros movie. The ad also shows four ordinary women getting ready for a summer night out.
In-store merchandise and point-of-sale material will carry imagery of the New York skyline and the film's logo, sitting alongside 3 for 2 offers across beauty products, including Boots own brand. PR will comprise of 'money-can't-buy competitions.'
Elizabeth Fagan, marketing director at Boots UK, said: "We're delighted to be partnering with Warner Bros UK to promote the launch of Sex and the City 2, a film which brings to life Boots' latest campaign of 'getting ready for summer with the girls'."
She added: "The Sex and the City 2 franchise resonates deeply with our customers; the association reinforces Boots as being the perfect one-stop-shop for a range of great value summer beauty products and expert advice, all designed to make our women look and feel good."
Kellogg, Cadbury and Coca-Cola, and debut cinema advertisers like Lastminute.com, are among the brands advertising around the much-hyped sequel.
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