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Boots deviates from normal beauty advertising with a "faceless" ad that focuses on how products make people feel rather than look.

The spot by Ogilvy UK celebrates how beauty can touch different parts of your life, such as a skincare product that helps boost confidence or a lipstick used on a special occasion. It is only at the end that the faces of the ad’s cast are revealed, including Michelle, a Boots No7 in-store advisor; influencer Em Ford; journalist, dancer and amputee Kat Hawkins; and male vogue dancer Busola Peters.