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1. Victoria Daltrey and William Bingham

Made a dream debut in the business this year by winning a one-year scholarship for young creatives sponsored by the drinks giant Diageo. Their prize: four months working at J. Walter Thompson, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty. Peter Souter, AMV's executive creative director, declared them "the best young team in London" with not a single ad in their book that couldn't be sold to a client.

2. Will Bate and Duncan Timms

Timms and Bate have made an impact since arriving at M&C Saatchi as a placement team. Timms, a copywriter, and Bate, his art director, devised the British Airways "Times Square" commercial as well as the entire "Love London" TV and print campaign for London Underground. Matt Eastwood, M&C Saatchi's creative director, says: "They strike an excellent balance between fresh thinking and the need to find a business solution."

3. Joe Staples and Steve McKenzie

Staples and McKenzie are regarded as key players in the attempt by Grey London to establish its creative reputation. Staples, a Briton who worked with Dave Alberts, Grey's executive creative director, in Australia, and McKenzie, a hiring from St Luke's, are working on Mars and Pedigree. Staples is praised for matching an outstanding creative brain with sound strategic thinking and great presentational skills.

4. Matt Waller and Dave Monk

The Bartle Bogle Hegarty team established themselves with work for Lynx that got them into the D&AD book and won them a silver at the ±±¾©Èü³µpk10 Poster Awards. They're also responsible for BBH's latest pan-European work on Gordons Gin. "They are real grafters who don't necessarily chase the best creative opportunities," Russell Ramsey, the BBH creative director, says. "They can turn their hand to anything."

5. Zac Ellis and Richard Littler

The Lowe duo have been firm friends since their first day together at primary school. This has matured into a highly productive professional relationship manifesting itself in an acclaimed print campaign for Stella Artois and a risque couple of ads for Playjam, the interactive TV channel. "They never cease to surprise you," Matt Edwards, the Lowe new-business director, says. "Their office walls are lined with stuff that's never run - and even most of that is clever."

6. Matt Doman and Ian Heatfield

A team that's making their name at Abbott Mead Vickers BBDO on the back of some striking print work for the NHS's anti-smoking campaign. Previously at Ogilvy & Mather and Miles Calcraft Briginshaw Duffy. Peter Souter, AMV's executive creative director, says: "At a time when every young team wants to be Carty and Campbell, Matt and Ian are quiet and thoughtful and concerned about their craft."

7. Cat Campbell and Jo Wallace

Wallace, 26, a copywriter, and her art director, Campbell, 27, joined Quiet Storm from HHCL/Red Cell earlier this year since when they've produced pitch-winning work for Emap's More magazine and lastminute.com. Trevor Robinson, Quiet Storm's creative director, says: "Truly talented creatives wanting to get involved in all aspects of the business are like gold dust."

8. Ben Tollett and Emer Stamp

Tollett and Stamp had already made it into the D&AD Book for work on Adidas and Harrods when they arrived at Miles Calcraft Briginshaw Duffy eight months ago from Leagas Delaney. They confirmed this promise by playing a role in MCBD's capture of Travelocity. "They constantly surprise us," Paul Briginshaw, the agency's joint creative director, says.

9. Sophie Lewis and Nicholla Longley

Backgrounds in photography and fashion design have equipped this Wieden & Kennedy team with a strong visual sense coupled with good strategic brains. Longley, a copywriter, and Lewis, her art director, joined on placement a year ago. Since then they've produced a pile of global work for Aiwa, while also working on the global relaunch of Revlon's Charlie fragrances.

10. Kyna Griffiths and Jenni Bichall

Still in their early twenties, the pair swapped a course at the University of Central Lancashire for three weeks' work experience at Manchester's BDH\TBWA and were promptly hired. "They're frighteningly bright," Danny Brooke-Taylor, BDH's creative chief, says. "Everybody here is convinced they're ten years older than they say they are." Their work includes some well-observed Imperial Leather idents for ITV2 movies.