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Bombay Sapphire is showing its creative side with an aesthetic campaign.

The gin brand has enlisted a team of visual artists for its new campaign, "Discover the possibilities within". The spot features glass sculptor Amber Cowan, paper artist Maud Vantours and designer GMUNK as they present their interpretations of the brand using raw materials of Bombay Sapphire’s blue bottle (glass, paper and light).

This 30-second ad will feature in video-on-demand and cinemas, and will be supported by 15- and six-second cutdowns via digital and social platforms. 

As well as experiential activations, the brand has partnered Global Street Art and Hypebeast to produce four murals across London, Manchester, Brighton and Edinburgh, with four artists commissioned to embody the brand’s spirit (pun intended) in their own style.

The work was written by Ben Polkinghorne, art directed by Scott Kelly and directed by Man vs Machine through Friend London.