Bold 2in1, the Procter & Gamble laundry detergent brand, is adding a gel format in bottles with a redesigned dosing cap. The range comprises four variants: Lavender & Camomile, Sparkling Pomegranate & Orange Blossom, White Diamond & Lotus Flower and Ruby Jasmine. A campaign encompassing TV, print, outdoor, online and experiential will follow the launch.
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