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The Body Shop has launched TV ads that will air during ITV's latest Love Island series.
The ads, which are an extension to The Body Shop’s Self Love campaign, launch today (23 July) and were created by Wax/On and Craft Media, with media handled by Goodstuff and PR through Fourth Angel.
Directed by Ali Kurr through Partizan, the ads – which depict three housemates "using alternative ways to love themselves" – are being supported by activity on digital platforms and social media.
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