The spot, created by McCann Erickson, features the Dylan track Blowin' in the Wind, marking one of the rare occasions that the singer songwriter has allowed his music to be used for commercial purposes.
United Kingdom
Bob Dylan Co-op ad: Watch it here
LONDON - The Co-operative unveiled its two and a half-minute Bob Dylan-accompanied TV spot last night during the 7.40pm ad-break in Coronation Street.