Boardrooms need women with digital skills, says ex-Coke CMO

Women with digital media skills should put themselves forward to be on the boards of traditional companies, according to former Coca-Cola chief marketing officer Mary Minnick.

Ex-Coke CMO Mary Minnick (far left) speaking at Fortune's 'The Most Powerful Women' event
Ex-Coke CMO Mary Minnick (far left) speaking at Fortune's 'The Most Powerful Women' event

Speaking today (24 June) at the Fortune event 'The Most Powerful Women', Minnick urged women to think about different ways to attain a board-level appointment.

"Boards need speciality skills, they don't just need CEOs," said Minnick who is now a partner on private equity firm Lion Capital.

Minnick identified "digital experience, e-commerce and social media" as skills that boards were seeking.

She said there was a "fertile opportunity", especially for joining traditional bricks and mortar retail brands such as Target which is one of the boards on which she sits.

"We are desperate for social media experience," she added.

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