The agency beat Wieden & Kennedy and St Luke's to the business, and replaces Delaney Lund Knox Warren & Partners, which was appointed just nine months ago.
BMB's first task will be to develop a campaign for Freeview's digital TV recorders in the run-up to Christmas. The brief will also be to raise brand awareness of the service ahead of the completion of the digital switchover in 2012.
The pitch was overseen by Rob Farmer, a former partner at CHI & Partners, who joined Freeview as its director of marketing communications in April.
Farmer said: "BMB very quickly got to grips with our particular challenge and had plenty of energy to go with it. We're excited about working together and taking Freeview forward."
Andrew McGuinness, a partner at BMB, said: "Freeview's time has come. Our task is simple: to help one of the UK's biggest brands become more famous by championing free TV."
Beattie McGuinness Bungay has scooped the £5 million Freeview account after a three-way pitch.
The agency beat Wieden & Kennedy and St Luke's to the business and replaces Delaney Lund Knox Warren & Partners, which was appointed just nine months ago.
BMB's first task will be to develop a campaign for Freeview's digital TV recorders in the run-up to Christmas. The brief will also be to increase brand awareness of the television service ahead of the completion of the digital switchover in 2002.
The pitch was overseen by Rob Farmer, a former partner at CHI & Partners, who joined Freeview as its director of marketing communications in April.
Farmer said: "BMB very quickly got to grips with our particular challenge and had plenty of energy to go with it. We're excited about working together and taking Freeview forwards."
Last September Freeview appointed DLKW following a pitch against St Luke's, CHI & Partners and Farm. The agency completed one major campaign for the service that aired in November and featured crowds of people flocking towards a giant outdoor sofa.
Andrew McGuinness, a partner at BMB, said: "Freeview's time has come. Our task is simple: to help one of the UK's biggest brands become more famous by championing free TV."
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