Blueview acquires digital agency Glass and B2B telemarketing firm Logicall

LONDON - Blueview, the customer management group founded by Graham Ede three months ago, has made two acquisitions.

Digital agency Glass and B2B lead generation firm Logicall Results have become part of the Blueview organisation. Key management from both organisations remain in place.

Glass is a full service digital agency based in Covent Garden, London and run by Ben Hart, Glass’ managing director. The agency supplies web design, search and viral marketing and technical service across all digital channels.

Logicall Results is based in Reading, Berkshire and specializes in outbound calling for the IT & Technology sector for clients such as HP, Motorola and Oracle. Services include lead generation, market research and appointment setting.

"We’re moving fast at Blueview to make sure that our service capabilities are comprehensively 360o, both in terms of consultancy and delivery," Ede said. "The acquisition of Glass and Logicall Results are important contributors to that range of capabilities."

Blueview was exploring further acquisitions and joint ventures, Ede added.

Ede founded customer contact management business Ion Group in 1994. Ion Group was sold to Moon River Group in 2004, where Ede became group chief executive.

He then managed the group through to an acquisition by Arvato Services, part of Bertelsmann, in 2007.

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