Blue Nun to relaunch as 'unpretentious' wine for women

United Kingdom

January 26, 2011

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Blue Nun to relaunch as 'unpretentious' wine for women

Blue Nun wines, the global wine brand, is relaunching its UK wines as "unpretentious" and contemporary, and targeting female consumers aged 35- to 55-years-old.

Blue Nun: relaunch scheduled for next month

The Langguth Wines-owned brand will reintroduce its range of classic wines to the UK market with new packaging.

Agency Be Communications will handle in-store activity, PR, sponsorship and events.

Angela Farmer, director, Be Communications, said: "The Blue Nun brand has a strong heritage and holds a fascination and intrigue for many consumers, young and old.

"We plan to tap into this latent affection and take the brand forward without alienating the existing fans of the brand."

The relaunch is scheduled for the week of 21 February, with the products expected to hit stores at the beginning of March.

Topics

Marketing