The two ads, created by JWT, introduce a new brand strapline, 'The east made easy.' They will air from 5 May and run until August. It is three years since the brand advertised on TV.
The ads feature local people, speaking to the camera in Thai as a voice-over translates into English. Tracy Hughes, Blue Dragon consumer and trade marketing controller, said: 'We really wanted to illustrate the fact that 'we do the work, so you don't have to' and to prove that our products are the real thing - so good even working Oriental mums use them.'
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