An abused dog, called Baxter, summons up the courage to leave his owner and find a new home, all while singing Gloria Gaynor's I Will Survive, in a new ad for the Blue Cross animal charity.
M&C Saatchi created the spot, which is its first for the brand since winning the account in 2013. The ad was created by Dip Mistry, Rob Graves-Morris, Orlando Warner and Joe Miller. It was directed by Dom Hawsley and Nic Goffey through Outsider.
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