The activation, which has been created in-house by UK’s event team, will be offering adult smokers and vapers the chance to sample the brand’s products. At the van there will be a team of brand ambassadors on hand to offer advice on the products and flavours in the Blu range, helping to raise brand awareness and direct potential customers to local stockists.
The Blu mobile vape bar has been transformed to be completely blue in colour and, when stationery, lifted shutters reveal a Blu product window display. The display features dispenser units of Blu disposables for consumers to trial.
Visitors who wish to learn more about Blu and the e-cigarettes will have the opportunity to go inside the van for a more in-depth conversation with a ‘Blu flavourist’.
Trialists will also receive a special offer coupon giving £2 off any kit or £1.50 off any liquid/cartridge at retail stockists and online.
Blu UK has said by the end of March the van is expected to engage with 18,000 consumers.
Jacob Fuller, chief executive at Blu UK, said: "We are extremely pleased to be on the road with our Blu mobile vape bar. Not only is it a great opportunity to raise brand awareness and educate consumers about our offering, but the refitted van encompasses everything we stand for as a brand, sleek and stylish but rooted in quality."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .