The retailer, which is owned by US media giant Viacom, will begin trailing the sale of alcoholic drinks in 23 of its stores around the country, including stores in Kent and Hertfordshire.
According to a spokesman for Blockbuster: "Most people's idea of a great night in includes a new movie or game rental, some nibbles and a few beers. We are always looking to offer our customers more, and what better way than enabling them to shop for entertqainment, food and alcohol all under one roof."
The move follows Blockbuster's recent deal with Sainsbury's earlier this year to install Blockbuster concessions in the supermarket's stores.
Initially Blockbuster will open in five stores this year, offering a limited number of new releases and chart titles while avoiding sales of new movies or games to prevent
cannibalisation.
Blockbuster is currently reviewing its UK consumer PR needs. The firm has used Consolidated Communications for the past eight years, but has opted to refresh its PR handling by putting the business out to pitch.
The chain employs in excess of 89,000 employees worldwide, and earlier this week opened its 8,000th store -- in Sao Paulo, Brazil.
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