As well as covering film and television releases, the 52-page magazine will feature entertainment hardware and software. An initial print run of 500,000 is planned.
Speaking exclusively to Media Week, Publicis Blueprint chief executive Jason Frost said: "Blockbuster will be the first company to have a customer e-zine like this. Advertisers can run their press ad and television commercials in the same place."
The e-zine will also target content at individual readers by tracking their reading habits. Publisher Mark Stancheris said: "After three months, the software will learn what you like and don't like, and will be able to direct you to that."
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