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The card, created in partnership with The Rocket Marketing Group, will be used as a reward in a number of its loyalty and membership programmes.

Blockbuster hopes that during the current economic climate its promotion will appeal to consumers looking for a cheap night in.

In May, Bhs tied up with Blockbuster to offer a 2 for 1 DVD rental offer to its store card members.

The deal was negotiated by Cocktail Marketing and followed other partnerships designed to stave off competition from online rental companies, such as LoveFilm.