The regional agency, part of newly merged Arena BLM, is understood to have pitched against the incumbent Mediaedge:cia, as well as other undisclosed agencies.
CIA Medianetwork, one of Mediaedge:cia’s predecessors, landed Rank Group’s account in June 1997 and has had a relationship with it ever since.
Media Week reported last week (February 26) that Rank Group, which also owns betting outfit Blue Square and Mecca Bingo, had kicked off a media review in the wake of falling profits prompted by the smoking ban and a government crackdown on gambling machines.
CIA Medianetwork, one of Mediaedge:cia’s predecessors, landed Rank Group’s account in June 1997 and has had a relationship with it ever since.
Media Week reported last week (February 26) that Rank Group, which also owns betting outfit Blue Square and Mecca Bingo, had kicked off a media review in the wake of falling profits prompted by the smoking ban and a government crackdown on gambling machines.
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